Noughty By Nature

Last week, West London’s very own Digga D released his newest project, Noughty By Nature and this week it become no.1 in the Official UK Album Charts as a new entry. This is the drill artist’s third mixtape following on from Made In The Pyrex and Double Tap Diaries. The concept of the album is consistent throughout, providing us with the development of who the Ladbroke Grove artist is.

We can split the mixtape into three distinct parts following the narrative of Digga D from adolescence to the present day. We witness the musical influence of the early 2000s era with samples from Hold It Down, Pump 101 and What You Reckon. The visual for Hold It Down is a remake of 50 Cent’s classic 21 Questions with a UK feel to it. The video features Tennessee Thresher. The video is still currently trending at #26 for Music on YouTube.

We are held to attention as Digga flows over the synthetic 808 beats cutting deep. The first track of the album, Intro, is a honest reflection on private experiences such as his grandmothers death and how that affected him. Also, how he first got involved with criminal activity. Alter Ego brings back the personas Shotty Shane and Dapz that we were first introduced on earlier projects. On the track he is conversing between the three personalities. We hear the grime elements clearly in Stuck In The Middle and Life of a Real G. The later was inspired by grime royalty’s DVS a heavy influence on Digga growing up.

The mixtape saw features from a host of American rappers such as B-Love, Internet Money, Moneybagg Yo and Hotboii from when Digga went over to America, showing that he’s surely becoming one of the biggest artists in the scene right now by crossing international borders. The West Londoner also collaborates with fellow Ladbroke Grove native AJ Tracey again for Why. AJ sings the melody backed with a piano based production and then goes in hard on his verse with clever football wordplay “I’m in the field like Kaka come through you can’t get passed like Neymar”. Digga D reverts back to the melodic flow that he’s gotten so good at, slowing the track back down to an easy pace allowing you to vibe and also disguises his explicit lyrics.

He also teams up with Maverick Sabre for Let It Go for a soulful chorus and clean cut verses where Digga D reminisces on all the things he’s seen and trying to get his friends to go legit. The end of the project is a sign of what’s to come from the rapper, as he shows his versatility by experimenting on different beats and different flows to provide a snapshot of what the album will sound like hopefully in the not to distance future.