Track of the Week: 'Ere We Go

Enigmatic newcomer Bourne illustrates how to stand out in an intensely over-saturated market with his sophomore single ’Ere We Go.

Having amassed 100k views with his debut offering Greezestyle the Nottingham rapper is quickly rising through the ranks of UK rap. Standing out with his unique, conversational storytelling style and knot-tight flow, the new single sees Bourne solidify himself as one of the most charismatic, creative and striking names in UK rap.  

Directed by Truman and Cooper, the single’s video narratively follows on from the rapper’s debut immersive visual, with this second offering even more visually eye-catching and thematically encapsulating than the first part. Following the track’s protagonist on a quest for solitude and safety across various breathtaking locations around the planet, the nuance, progressive technical approach and fast-paced, acute storytelling elevates Bourne’s sharp, descriptive writing and brings the hard-hitting yet introspective cut to life.

It’s incredibly refreshing to see UK rap facilitate this level of creativity. To all the scores of aspiring rapper’s out there desperate to make their mark on the UK scene - take note of Bourne, he’s moving correct.