Scran of The Match 2026

Deliveroo’s Scran of the Match is one of the most inventive football fan activations of the summer, bringing together collectibles, competition and community in a way that feels perfectly suited to modern football culture. Launching on 17 June in London at Ely’s Yard, the campaign transforms the traditional matchday experience into something far more interactive, encouraging supporters to do more than simply watch the action unfold.

At the heart of the campaign are 10,000 limited edition card packs, distributed across fan zones, pubs and matchday hotspots throughout the tournament. Fans can collect, trade and hunt for prizes worth more than £100,000, adding an extra layer of excitement to every matchday gathering. The ultimate prize is a one of one Platinum card worth £10,000, hidden among the packs and quickly becoming the most sought after item in the collection.

The launch event at Ely’s Yard showcased exactly why the concept works so well. Giant Platinum card installations created plenty of photo opportunities, while live pack openings generated anticipation as fans searched for rare cards. The Peter Crouch inspired Scran of the Match Header Challenge added a playful touch, giving supporters the chance to test their skills and get involved beyond the usual football experience.

The campaign continues with another major activation in Edinburgh on 19 June at Castle Street, before returning to London’s Ely’s Yard on 23 June. The journey concludes with a final celebration at Freight Island in Manchester on 19 July, bringing together fans for one last opportunity to take part in the hunt.

What stands out most is how Deliveroo understands the changing nature of football fandom. Supporters increasingly want experiences they can share, collect and participate in, and Scran of the Match delivers exactly that. By blending nostalgia, competition and live events, the campaign creates memorable moments for football fans of all ages. It is a smart, energetic activation that proves matchday culture can be just as exciting away from the pitch as it is on it.

Scran of the Match activations will take place at:

● London – Ely's Yard
○ 17th June 2026 – Big Card Event

● Edinburgh – Castle Street
○ 19th June 2026 – Big Card Event

● London – Ely's Yard
○ 23rd June 2026 – Big Card Event

● Manchester – Freight Island
○ 19th July 2026 – Big Card Event (Final)