That's Why

Jay Suave is turning up the energy with That's Why, a confident Afrofusion track blending Afrobeats, Afropop and melodic rap. The UK artist takes inspiration from Shatta Wale's Like My Ting, with his producer weaving elements of the record into the beat before Jay Suave flips the idea into his own story. Instead of copying the original, he brings his signature Suavay Steez to the track, reflecting on confidence, individuality and staying true to yourself.

That's Why is the first single from Jay Suave's upcoming project Reminisce, giving listeners a taste of what's coming next. Influenced by African music heavyweights including Burna Boy, Asake and Wizkid, Jay Suave mixes modern African sounds with his own UK perspective, creating something catchy, energetic and distinctly personal. With memorable melodies and plenty of swagger, That's Why feels like the kind of record designed to get people moving while introducing a new chapter for Jay Suave.