That’s Why

UK Afrofusion artist Jay Suave brings the Suavay Steez to the forefront with ‘That’s Why’, a lively blend of Afrobeats, Afropop and Afrofusion that gives us the first taste of his upcoming project, Reminisce. Inspired by the energy of Shatta Wale’s ‘Like My Ting (Everybody Like My Ting)’, Jay Suave’s producer cleverly works elements of the Ghanaian hit into the beat, but rather than simply recreating it, Jay flips the inspiration into his own story.

Drawing influence from Afrobeats heavyweights Burna Boy, Asake and Wizkid, he delivers confident storytelling, catchy melodies and plenty of personality, celebrating individuality and staying true to yourself. His signature Suavay Steez runs throughout, blending Afroswing and melodic rap into a sound that feels distinctly his own.

‘That’s Why’ introduces an artist embracing his journey and carving out his own lane. With Reminisce on the horizon, Jay Suave is setting the tone for what comes next.